PureGym
As one of the UK’s leading fitness operators, PureGym’s first London headquarters needed to make a statement - bold, unique, and unmistakably on-brand. Working within the constraints of a multi-tenanted building and harmonising with specific brand guidelines, the challenge here was balancing creative design with corporate consistency.
With multiple stakeholders and evolving requirements, close collaboration throughout the project was important. Delivered on programme, the finished space is a distinctive and design-led space that encourages teamwork and perfectly showcases PureGym’s energy and brand identity.
Angel
Location
9,900 sq.ft
Size
CAT B
Type
12 weeks
Programme
“The Space Workplace team were a pleasure to work with from start to finish. They understood our complex brief, met and exceeded our expectations, especially with areas that were incredibly important to us, such as brand integration. The finished space couldn’t be more representative of us as a brand if we had tried, and it’s something we’re incredibly proud of. "
Client Representative, PureGym