Sir Richard Sutton Estate

As one of the UK’s leading fitness operators, PureGym’s first London headquarters needed to make a statement - bold, unique, and unmistakably on-brand. Working within the constraints of a multi-tenanted building and harmonising with specificbrand guidelines, the challenge here was balancing creative design with corporate consistency.

With multiple stakeholders and evolving requirements, close collaboration throughout the project was important. Delivered on programme, the finished space is a distinctive and design-led space that encourages teamwork and perfectly showcases PureGym’s energy and brand identity.